Discover Long Island (DLI), the accredited destination marketing organization for the region, has launched its winter campaign titled “You Are Here.” The initiative aims to celebrate Suffolk County and the greater Long Island area’s community, culture, and sense of belonging. It encourages residents to rediscover local attractions and support businesses during the winter season.
The campaign focuses on highlighting various aspects of Long Island life as it moves from autumn into winter. Residents are encouraged to explore downtown areas, hike scenic trails, shop at small businesses for holiday gifts, or enjoy dining and entertainment options in their communities.
“You Are Here is more than a campaign, it’s a call to action for Long Islanders to support the small businesses, cultural institutions, and local landmarks that shape who we are,” said Discover Long Island Interim President & CEO, Mitch Pally. “Long Island isn’t just where we live, it’s a part of our identity.”
The campaign is structured around four themes: nature, community, culture, and flavor. These pillars aim to showcase Suffolk County’s towns and villages, cultural sites, natural landscapes, local businesses, dining establishments—including those in Long Island Wine Country—and other regional highlights. Through storytelling and locally focused content, DLI seeks to encourage residents to engage with their surroundings while positioning itself as a resource for information about the area.
“When residents choose to explore their own communities, they’re not just making memories, they’re strengthening our local economy, deepening their sense of local pride, and helping Long Island thrive year-round,” said Discover Long Island Chief Operating Officer Sharon Wyman.
The campaign is being promoted through print media, digital platforms, broadcast outlets, and social media channels. It features authentic footage of real residents rather than actors. Partnerships with news organizations will help promote seasonal shopping opportunities and events. Digital advertising strategies such as geofencing and targeted radio spots are also being used to expand outreach within the drive market.
Discover Long Island plays an active role in promoting tourism in the region. The organization recently reported $7.9 billion in visitor spending—a record high—and produces content that receives significant online engagement through various channels including YouTube series “Long Island TV” and the “Long Island Tea” podcast.
More information about Discover Long Island’s activities can be found at www.DiscoverLongIsland.com.
