Tourism spending on Long Island reached a new high in 2024, with visitors spending $7.9 billion across the region, according to data from New York State’s annual Tourism Economics report. This marks a 3.8% increase over the previous year’s record of $7.5 billion.
The tourism sector supported 78,418 jobs in 2024, up from 76,227 reported in 2023. Spending was concentrated in food and beverages (36%) and lodging (21%), while retail and service stations accounted for another $1.2 billion or 15% of total expenditures.
Suffolk County experienced a notable increase in tourism spending with a 7% rise compared to the previous year. In contrast, Nassau County saw a slight decline of 0.4%. Suffolk County also contributed the largest share to the region’s tourism tax base at 59%, an increase from its previous share of 57.7%.
Tourism generated $945 million in state and local taxes for Long Island in 2024, up from $900 million in the prior year. Without these revenues, households would have needed to pay an additional $976 each to maintain current government funding levels.
Mitch Pally, Interim President & CEO of Discover Long Island, commented on the figures: “Sharing this third straight year of record-breaking data with our residents and downtown communities, who truly reap the benefits of a thriving visitor economy, is what makes this continued trajectory of year-over-year growth most meaningful,” said Pally. “In 2024, visitor spending climbed to an unprecedented $7.9 billion, generating $945 million in state and local taxes that help relieve household tax burdens, while fueling small businesses and supporting thousands of local jobs. This continued success seen within Suffolk County and beyond, is guided by the vision of our Board of Directors, strengthened by our partners and local leaders, and executed by our dedicated Discover Long Island team. Together, we are helping ensure that tourism continues to enhance the quality of life for Long Islanders while elevating our region’s standing among the nation’s premier destinations.”
Long Island ranked as New York State’s second-largest vacation region by visitor spending after New York City. Discover Long Island plans to continue using targeted marketing strategies aimed at positioning both Suffolk County and greater Long Island as year-round destinations for travelers.
The organization intends to use technology trends and major upcoming events such as the 2025 Ryder Cup and 2026 U.S. Open to keep interest high among potential visitors.
Tourism Economics provided statistics using its Impact Analysis for Planning (IMPLAN) model for New York State.
