Modern manufacturing is increasingly reliant on advanced technology, automation, and clean work environments, according to Randy Wolken, President & CEO of the Manufacturers Association of Central New York (MACNY). Wolken emphasizes that outdated perceptions of manufacturing as dirty or monotonous are inaccurate. Instead, he points to robotics, 3D printing, and digital tools as defining features of today’s industry.
Wolken argues that exposing students to real-world manufacturing settings is crucial for changing their perceptions and encouraging them to consider careers in the field. “When students experience manufacturing firsthand, their perception shifts from ‘not for me’ to ‘this could be an exciting future.’ Research backs up this idea in powerful ways. Each year during Manufacturing Day (MFG Day), companies nationwide open their doors to students. Surveys from the Manufacturing Institute show remarkable results: more than 80% of students who take part in the day leave convinced that manufacturing offers enjoyable and rewarding careers, and two-thirds report being more motivated to pursue them. Even a single day of exposure can change how a young person sees the industry. In fact, one survey found that 90% of participants gained a greater understanding of manufacturing after MFG Day, with over 70% saying they now believe manufacturing offers engaging, well-paid careers. These findings are evidence that for students, seeing is believing.”
The approach taken by MACNY and Partners for Education and Business, Inc. (PEB) extends beyond a single event by offering programming throughout October as part of Manufacturing Month in New York State. Governor Hochul has declared October as Manufacturing Month statewide. So far this month, several tours have introduced hundreds of Central New York students to modern manufacturing workplaces.
Research indicates that hands-on experiences are among the most influential factors in teenagers’ career choices—more so than parental or teacher input. International studies also support this finding; workplace visits and job shadowing improve student motivation and help align their career interests with actual opportunities.
Programs such as Career Academies combine classroom learning with employer engagement and work-based learning experiences. According to long-term research by MDRC, these programs not only improve academic performance but also lead to higher earnings later in life. Similarly, Project Lead the Way (PLTW) helps boost post-secondary success rates through applied STEM education.
PEB collaborates with over 15 school districts across Central New York to provide year-round access to technology-focused programming for students. These efforts aim to address anticipated workforce shortages by inspiring interest early on rather than relying solely on training initiatives.
Wolken concludes: “Exposure matters: it changes minds, opens doors, and builds futures. The path forward is clear; we must provide high-quality exposure through tours, exchanges, and mentoring. We must build identity and interest with applied learning with programs like PLTW, and career pathways such as internships or apprenticeships. We need to create smooth transitions with work-based learning and strong employer partnerships. At every stage along the way, exposure acts as the catalyst.”
He adds: “When young people step inside a plant, explore a lab, or meet someone with a career in manufacturing, they see it in a new light. They begin to imagine a career that is modern, meaningful, and full of opportunity. For students, it’s not just a glimpse of a workplace, it’s a glimpse of their future and for our growing manufacturing community, it’s the key to building the next generation of makers, innovators, and leaders. With every student we expose to the exciting world of manufacturing, we’re not just filling jobs but shaping the future of work itself.”
