Governor Kathy Hochul has announced the beginning of New York State’s fall foliage travel season, a period that draws visitors from across the globe to experience the state’s colorful autumn landscapes and attractions. The announcement includes details about the I LOVE NY fall marketing campaign, which will encourage travelers to explore seasonal events throughout various regions.
Starting September 10, weekly fall foliage reports will be available online every Wednesday. These reports have been issued by I LOVE NY for over 40 years and are compiled by more than 90 volunteers who monitor changes in leaf color and track progression toward peak foliage. Peak conditions typically occur between late September and mid-November, varying by location within the state. Reports can be accessed at iloveny.com/foliage or by calling 800-CALL-NYS (800-225-5697).
“There’s simply nothing like autumn in New York. Whether you’re a lifelong New Yorker or visiting us from around the world, our beautiful, colorful foliage is second to none and provides the perfect backdrop for any fall getaway,” Governor Hochul said. “The State’s weekly foliage reports make it easy for travelers to plan a weekend trip or a longer stay, and to enjoy not just the breathtaking scenery, but the incredible experiences and communities that make our state so special.”
An interactive map on the I LOVE NY website will supplement these reports with updates on changing foliage conditions, suggested viewing locations, examples of peak colors in different areas, and information about local attractions. Travelers are encouraged to share photos using #NYLovesFall on social media platforms such as Instagram, Facebook, X (formerly Twitter), and Threads.
Empire State Development President, CEO and Commissioner Hope Knight highlighted additional draws this season: “Fall is the perfect time of year for a New York State getaway, with seasonal attractions and events in communities stretching from Niagara Falls to Montauk Point. This year, special commemorations — including the Erie Canal Bicentennial and the Ryder Cup competition — offer even more ways to experience an autumn in New York. Under Governor Hochul’s leadership, New York State continues to invest in the tourism industry, supporting state and local economies, and encouraging even more visitors to love New York.”
The campaign is part of ongoing efforts by Empire State Development to support tourism—a key sector contributing significantly to local economies across New York.
